The artist's recent works presented in this book are inspired by imagery from Western culture accompanied by autobiographical traces of his past life in his home country, Yugoslavia. Sadko Hadzihasanovic humorously explores how remnants of the communist past and icons of Western popular culture can blend together to form a new cultural identity.
In her work, the artist is interested in the use, even concealment, of ideological and historical clues that are articulated through ironic and humorous language. Since his arrival in Canada, man has been fascinated by this new culture in which he has found himself immersed and has been walking the field of popular culture and consumer society. By interpreting wallpaper and packaging motifs in a pop art style, Hadzihasanovic criticizes the emptiness of commercial imagery.
